The George Hotel Swaffham (or should that be Market Shipborough?) has 29 well appointed ensuite bedrooms and a delightful rosetted restaurant located in the historic market town of Swaffham the George Hotel is an ideal base to explore the North Norfolk coast including the Sandringham estate and Walsingham.Recently the George Hotel played host to the crew and cast of Kingdom the new ITV drama based in Swaffham otherwise known as Market Shipborough.

Star Stephen Fry recommended Swaffham to the producers citing market towns as more revealing of what Britain is like than a city is.

Locations used within Swaffham include Oakleigh House (as the offices of Kingdom and Kingdom) and the Greyhound pub (renamed The Startled Duck) amongst others.So why not join the stars and stay with us at the George Hotel Enjoy lunch or dinner in the Green Room restaurant which offers local and international cusine or afternoon tea in the recently refurbished lounge.And dont forget the wonderful traditi